Neiman marcus last call:
have a luxe affair
Summer 2019 | Art Director: Mari Meier
For our summer intern project, our team was tasked with developing a creative concept that would appeal to Last Call's new, younger target audience while differentiating Last Call from other discount luxury retail brands. We also provided strategy recommendations and a full media plan. Our full final presentation deck is also linked.
CONCEPT 1: HAVE A LUXE AFFAIR
There’s something sexy about Dex. You’re torn, because Parker piques your interest. Vince knows how to flatter you. Alexander gives you a thrill like no other. Your preference changes with your mood; Another day, another name. You wear whoever you want, whenever you want, and your love affair with luxury slips the perfect amount of excitement and spontaneity into your life. Neiman Marcus Last Call lets you indulge in dreamy designer brands on a budget grounded in reality. But that can be your little secret.
CONCEPT 2: OWN YOUR OWN BRAND
Go-getter. Deal maker. Witty, dazzling, ambitious, smart, funny, creative. Your brand is what people say about you when you’re not around. You’ve made a name for yourself, and people know it. No matter where you go, your presence commands a room; your laugh is your logo, and your intelligence is inimitable. Last Call features the most iconic designers, priced so every woman can achieve the look that perfectly matches her unique, personal brand. When you look as good as you feel, there’s no stopping you. And you won’t stop until everyone knows your name.