SPRING 2019

COPYWRITER: KYLEN CHEN-TROESTER

ART DIRECTOR: LUIS BACA

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All-natural cleaning products that save the world with every spritz.

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People don't like being told what to do, especially by ads. We wanted a message and voice that challenged consumers to make a difference without sounding "preachy". With our tag and art direction, we feel that we were able to find this balance.