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oxo pop containers:
enjoy the show
INDEED FAMILY:
FILL THE HARDEST JOB
INDEED FAMILY:
FILL THE HARDEST JOB
SPRING 2019
COPYWRITER: KYLEN CHEN-TROESTER + KATIE STONE
When Indeed decides to discontinue Indeed Family, their new childcare provider service, two weeks before critique, you just roll with it.
Spring 2019
Copywriting: Kylen Chen-Troester
Art Direction: The lovely and multi-talented Maddie Wehrmann
When life's a mess, OXO's beautiful storage containers can help disguise that.
With this product, it was difficult to find a clear USP so we decided to try to develop a distinct, fun feel. Additionally, we chose to not use much copy because the product itself is largely just meant to be aesthetically pleasing; it was fun and challenging for us to take this campaign on from a more art direction viewpoint.
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