oxo pop containers:

enjoy the show

INDEED FAMILY:

FILL THE HARDEST JOB

INDEED FAMILY:

FILL THE HARDEST JOB

SPRING 2019
COPYWRITER: KYLEN CHEN-TROESTER + KATIE STONE

When Indeed decides to discontinue Indeed Family, their new childcare provider service, two weeks before critique, you just roll with it.

Spring 2019
Copywriting: Kylen Chen-Troester

Art Direction: The lovely and multi-talented Maddie Wehrmann

When life's a mess, OXO's beautiful storage containers can help disguise that.

With this product, it was difficult to find a clear USP so we decided to try to develop a distinct, fun feel. Additionally, we chose to not use much copy because the product itself is largely just meant to be aesthetically pleasing; it was fun and challenging for us to take this campaign on from a more art direction viewpoint.